EP 12: HOW TO GET INTO HOTEL OWNERSHIP WITH TRACY L. PRIGMORE
Tracy L. Prigmore is an award-winning executive and the Founder of TLTsolutions, a real estate investment and development firm providing unparalleled access and insight to alternative investments. Tracy’s mission is to empower people to build generational wealth, and through TLTsolutions she creates opportunities for individuals, families and entities to obtain passive income by investing in residential, multifamily and hotel projects.
As the sponsor for real estate investments, Tracy works with property management to maximize the value of each asset. She has a sterling record of bringing real estate ventures to life and maximizing their financial performance through sound asset management, as well as disciplined investment and renovation strategies. Currently, TLTsolutions has a multi-million-dollar portfolio of real estate assets under management in four states. Tracy recently led the acquisition of a luxury inn and winery on a 40-acre vineyard estate in California, and is currently constructing a 90 room Tru by Hilton.
As the recipient of the 2024 Pioneer Award from the ISHC (International Society of Hospitality Consultants), recognized by International Hospitality Institute (IHI) in 2022 as one of the 100 Most Powerful People in Global Hospitality; designation Person of the Year by LODGING in 202 and one of the 100 Most Powerful People in Global Hospitality, Tracy has received wide acclaim for her leadership in the hotel industry and her dedication to elevating women in the space. She created She Has a Deal, an EdTech platform, real estate investment accelerator and ecosystem that creates new pathways to commercial real estate ownership and development for women and BIPOC. She Has a Deal’s renowned Hotel Investment Pitch Competition, SHaDPitch, is creating a pipeline of women owners and developers by preparing them to become sponsors and lead hotel investment projects. TLTsolutions recently established SHaD Prosperity Fund I and is raising capital to fund the women led projects originating from the pitch competition and the She Has a Deal platform.
Prior to entering real estate development, Tracy spent 25 years as a healthcare executive and held senior leadership roles in strategic planning, business development and operations for three of the nation’s largest healthcare systems.
Tracy serves on the non-profit boards of the Association of Black Estate Planning Professionals (ABEPP), is the Capital Co-Chair for the BOW Collective, and is formerly on the Board of the Castell Project. She resides in northern Virginia with her husband Derrick and their 10-year old son Noah.
Acting as fractional-COO/CCO, IRL VENTURES partners with 5-6 portfolio companies a year from Pre-Seed to Series A to build operational excellence and long‑term Enterprise Value creation.
She Has a Deal was founded to create pathways to hotel ownership for women through education, networking, and mentorship. SHaD's signature program is an annual hotel investment pitch competition. She Has a Deal also offers educational opportunities for all kinds of aspiring hotel investors through our MasterClass series.
