EP 39: NYAKIO GRIECO
Nyakio Grieco, Co-founder of Thirteen Lune and Founder of Relevant: Your Skin Seen is a beauty entrepreneur and advocate for clean, inclusive beauty that suits all skin types, tones, and needs. As a veteran beauty founder and trusted industry voice, Nyakio has launched two successful businesses: her award- winning brand nyakioTM, based on her family’s Kenyan roots and beauty secrets that launched in 2002, and inclusive beauty e-commerce destination, Thirteen Lune, launched with cofounder Patrick Herning in 2020.
Thirteen Lune launched as the first of its kind, e-commerce destination designed to inspire the discovery of beauty brands created by BIPOC founders that resonate with people of all colors. Thirteen Lune has since partnered with retailer JC Penney for inclusive beauty shop-in-shop locations in over 600 stores nationwide.
Continuing her commitment to inclusive beauty, Nyakio created Relevant, a clean, science-led skincare brand that works for all skin tones and types. Working with top labs to ensure a diverse mix of chemists, Nyakio formulated each product with superfruits and actives in efficacious percentages to create products that truly perform. Most recently, the brand expanded into the cosmetics category with six color and complexion products. All products in the range are formulated with skincare benefits and serve and celebrate every skin tone, while hyper prioritizing consumers who have been underserved.
Most recently, Nyakio Grieco has been honored with the CEW 2023 Female Founder Award, the Beauty Matter 2023 Future50 Award and included on the Inc. Magazine 2023 and 2024 Female Founders 200 List. She was recently recognized by Beauty Industry West as the 2024 Entrepreneur of the Year.
thirteen lune is an e-commerce destination designed to inspire the discovery of beauty brands created by Black and Brown founders that resonate with people of all colors. It reframes how Black and Brown beauty brands are perceived not only from an industry perspective, but also for the consumer giving each brand a platform to educate and engage a wider audience.
Relevant: Your Skin Seen. Envisioned by beauty entrepreneur and thirteen lune co-founder, Nyakio Grieco, Relevant is a one-of-a-kind champion for inclusion in beauty and a chance to share a global beauty story that truly connects us all.
