EP 21: MICHELLE JACOBS
Co-Founder and COO at Womaness, Michelle Jacobs is a strategic development leader with a sweet spot in brand building, leading sales (e-commerce and traditional), branding, partnerships, licensing, logistics, inventory planning and financial management. She’s worked across multiple categories from home to health, décor to baby, for both start-ups and established brands.
Michelle began her career in licensing then spent a few years at a digital media agency, leading client relationships for Polo, Ralph Lauren and Lancôme. After earning her business degree, Michelle marketed billion-dollar brands like Centrum and Advil to every store from the corner bodega to Costco.
Michelle then spent a decade with Time Inc., launching and developing the licensing and retail business for Real Simple, Cooking Light and InStyle magazines with mass retail partners including Target, Bed, Bath & Beyond, BJs Wholesale Club and Crate & Barrel.
Michelle was recruited to QVC/HSN to manage the retail rollout for The Joy Mangano brand (yes, that Joy Mangano— aka inventor of the Miracle Mop and Huggable Hangers).
Many years and many brands later, with Michelle now in her late 40s, the entrepreneurial urge hit, and she knew it was time to establish a business of her own. She co-founded Womaness, a brand that is changing the conversation around menopause through innovative products that offer solutions from head to toe (and everything in-between). Womaness provides trusted advice on symptoms from hot flashes to sleep issues to fine lines, and support from an inspired community of women who exude Menopositivity — a dynamic, joyful outlook that embraces who we are today.
Originally from Long Island, Michelle is a New Yorker through and through, earning her BA from Colgate University (in Hamilton, NY) and her MBA from New York University.
We created Womaness to modernize aging for women and to help you navigate all the phases as your body changes. We see you, we hear you, we are you. We believe you deserve innovative solutions, essential information, and unlimited inspiration that helps remove any “pause” from this phase and sparks a dynamic outlook that embraces who and where you are today. Symptoms like dry skin, brain fog, hot flashes, sleepless nights, and low libido should not slow you down.
